Proton Plans To Export Inspira Components Next Year
SHAH ALAM, Nov 10 – Proton Holdings Bhd plans to export Inspira components next year, says managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir.
Inspira, Proton’s latest model, is a mid-sized four door sedan introduced to enhance and strengthen the upper C-segment offering in the line-up of Proton’s models.
Syed Zainal said Mitsubishi Motor Corporation has committed to purchase the components produced in Malaysia for export to other countries, particularly in Thailand, for its Mitsubishi models.
“The export of Inspira components will start next year. We are now finalising discussions on this and also on how to export the model outside the country,” he said at the official launch of the Inspira here today.
Proton has slashed the price of Inspira models, claiming it is a result of manufacturing cost savings. The company also stressed that the vehicle is the result of an original equipment manufacturer collaboration with Mitsubishi Motor, not a rebadging.
The 1.8 manual transmission model was initially priced at RM79,888 at the soft launch last month but has dipped now to RM78,999.
The 1.8 litre auto started at RM87,000 and has been slashed to RM84,999 along with the 2 litre auto model which has seen a reduction to RM91,999 from RM94,000 previously.
Syed Zainal Abidin Syed Mohamed Tahir said Proton reduced the prices due to cost savings from the models being manufactured in the same plant as the Exora.
He added that Inspira is a testimony to affordability.
Syed Zainal also defended Proton’s collaboration with Mitsubishi Motor in producing the Inspira, saying it was an industry practice.
“Collaborations are the norm and demonstrates that Proton is fully flexible. The door is always open to other original equipment manufacturers,” he added.
Syed Zainal said Proton has target to increase the local components in the Inspira to 60 per cent within a year from 40 per cent.
On whether Proton will further reduce the selling price of Inspira if the vehicle achieved 60 per cent in local components, he said: “It is too early to say. I think overall, we want to localise the car within a year, to 60 per cent.”
Proton has to date received 1,800 bookings nationwide for Inspira since its soft launch on Oct 14 and is seeing about 100 bookings daily.